Trademark Assignment

A trademark assignment occurs when one party, the assignor, transfers ownership of a registered trademark to another person, the assignee. It is a legal procedure that allows a trademark’s rights and obligations to be transferred from its first owner to a new one.

A trademark is a unique sign, symbol, logo, word, phrase, or design used to recognise and differentiate the goods/ services of one seller from those of others. It is an essential intellectual property asset that represents a brand’s identity and reputation in the marketplace.

When a company or individual decides to sell, transfer, or change ownership of their trademark, they do so through a trademark assignment. The assignment is usually documented in a legally binding agreement that outlines the transfer details, including the specific rights being transferred, the effective date of the assignment, and any terms and conditions agreed upon by both parties.